Brand24 alternatives: lower-priced and narrower tools

Brand24 alternatives on one billing basis

Of the six paid alternatives below, Syften Entry ($29.95 a month), Awario Starter ($49 a month, billed monthly) and F5Bot Gold ($49.99 a month, billed monthly) cost least, against $249 a month, billed monthly, for Brand24 Individual, as read on October 24, 2026.

Every row leads with the monthly view. BrandMentions labels its Monthly-view Starter price "billed quarterly", and Mentionlytics's monthly figure comes from its page data, with its billed-yearly figure beside it.

Each vendor counts its own way, so the last column names the unit and the rows are not added together. A Brand24 keyword is any word or phrase to watch and a mention is one result containing it; an Awario topic is a keyword or group of keywords; a Syften filter is a search query for mentions you track; a Mentionlytics keyword rule is a keyword or phrase, or a set of included and excluded keywords.

Community trackers for founders: F5Bot, Syften and Octolens

F5Bot watches only Reddit, Hacker News and Lobsters. Gold, at $49.99 a month, billed monthly, allows 200 keywords with instant or scheduled alerts, and F5Bot describes it as the plan for professionals and small businesses. Syften Entry, at $29.95 a month, covers Reddit, Hacker News, Bluesky, Mastodon and the public web, and Syften says it aims for a Reddit delay of at most 1 minute.

Syften caps results per day: Entry allows 3 community filters and 100 community results a day. The Reddit monitoring tool guide goes deeper on this group.

Octolens Pro is $199 a month, billed monthly, with 10 keywords, 15,000 mentions and hourly refresh. Its FAQ lists Reddit, X (formerly Twitter), LinkedIn, YouTube, TikTok, Bluesky and Hacker News. Mentions above the plan are billed at $0.013 each on Pro, and you can set a monthly spend cap.

Lower-priced listening tools: Awario, BrandMentions and Mentionlytics

Awario Starter allows 3 topics, 30,000 new mentions a month, 5,000 stored mentions per topic and 1 team member. Awario's pricing page says export is available on Pro and Enterprise, so Starter has none. Brand24 vs Awario sets the two side by side.

BrandMentions says it will never charge more than the plan price; when an account reaches its mentions limit, it says it will contact you to discuss an upgrade.

Mentionlytics Essential counts 10 keyword rules and updates every 6 hours. Over the quota, Mentionlytics says its platform warns you so you can buy more mentions. Its Basic plan carries a limited-time offer on its page, so no Basic figure appears here.

Brand24 free alternative: the free alert route

Brand24 offers a 14-day trial and no standing free option, so the free route means other tools. Google Alerts and Talkwalker Alerts are free, and F5Bot's free tier is for personal use, with 5 keywords and alerts up to 2 hours late.

Reddit search sorted by new also loads as a feed of results, which a feed reader can follow. Free brand monitoring tools sets out each route.

When Brand24 is still the pick

Brand24 is still the pick when sources, reports or AI features matter more than the entry price. Its comparison table lists Facebook, Instagram, X, news, blogs and Reddit on every plan, then LinkedIn, Medium, Quora, YouTube and TikTok from Team, reviews, Twitch and newsletters from Pro, and podcasts on Business. Daily and weekly reports and AI Sentiment Analysis are on every plan; PDF, PowerPoint and white-labeled reports start at Pro.

Brand24 bills mentions above the limit at $0.25 per 100 additional mentions, a rate its pricing page prints in the hover text on its plan cards.

An ecommerce brand owner who wants complaints and product questions from Reddit, YouTube and review sites needs Pro: Reddit is on every plan, but YouTube starts at Team in the comparison table and reviews at Pro. Pro is $499 a month, billed monthly, or $399 a month, billed annually.

Annual billing runs through the trial and then a contact with Brand24. Brand24 itself can be tried for 14 days, with no card, before you choose; the trial runs on Pro features.

• F5Bot Gold or Syften Entry for a founder who watches Reddit and Hacker News: $49.99 a month, billed monthly, or $29.95 a month.
• Awario Starter for a higher monthly mention cap at a lower entry price.
• Octolens Pro for a monthly spend cap on overage.
• BrandMentions Starter for a vendor that says it never bills above the plan price.
• Mentionlytics Essential for up to 10 users.
• Brand24 Pro for reviews, YouTube and white-labeled reports in one plan.