Brand24 vs Awario on price, both billing bases
On monthly billing, Awario Starter is $49 a month and Brand24 Individual is $249 a month, as read on October 24, 2026. On annual billing, Awario Starter is $29 a month and Brand24 Individual is $199 a month. The table sets each entry plan beside the next one up on the same basis.
| Plan | Billed monthly | Billed annually | Limits |
|---|---|---|---|
| Awario Starter | $49 a month | $29 a month | 3 topics, 30,000 new mentions a month, 1 team member |
| Awario Pro | $149 a month | $89 a month | 15 topics, 300,000 new mentions a month, 10 team members |
| Brand24 Individual | $249 a month | $199 a month | 3 keywords, 2K mentions a month, 1 user |
| Brand24 Team | $349 a month | $299 a month | 7 keywords, 10k mentions a month, unlimited users |
Awario's pricing page labels yearly billing "Save up to 40%", while its help center says an annual subscription saves 2 months. On Brand24, annual billing starts with a contact after the trial.
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Try Brand24 →Topics against keywords: how each counts
An Awario topic is a keyword or group of keywords you monitor, such as your brand, a competitor or a set of industry terms. Each Brand24 phrase is one keyword. A three-person marketing agency that sends monthly mention and sentiment reports for five client brands needs five Brand24 keywords: Individual's 3 do not cover them, Team's 7 do. On Awario they are five topics: Starter's 3 do not cover them, Pro's 15 do.
Mentions are counted in different units. Awario's figure is the most mentions it will find per month across all alerts, and its help article counts removed and replaced mentions toward it. Awario also caps stored mentions per topic at 5,000 on Starter and 15,000 on Pro. On Brand24, mentions above the limit are billed at $0.25 per 100 additional mentions, a rate printed in the hover text of each plan's mentions limit. Awario's help article prints no per-mention fee.
What each entry plan leaves out
Awario Starter has one team member and no data export; Awario's FAQ says the export option is for Pro and Enterprise users. Awario Pro adds export, report sharing and 10 team members, but white-label reports sit on Enterprise only, at $399 a month, billed monthly, or $249 a month, billed annually. Awario's home page says it tracks conversations across social media, news, blogs, videos, forums and reviews, and names X (formerly Twitter), Facebook, Instagram, Reddit, YouTube and Vimeo.
Brand24 Individual has one user, a one-month archive and 7 of the 16 sources its pricing table lists. Team adds unlimited users and a twelve-month archive. AI Sentiment Analysis is on every plan, and PDF, PowerPoint, Excel and white-label reports start at Pro, $499 a month, billed monthly, or $399 a month, billed annually. For the agency's five clients, Pro is the first Brand24 plan with white-label reports.
Trials, refunds and how to cancel
Brand24 runs its free trial for 14 days with no credit card, on Pro plan features and up to 10 keywords. Awario's help center says new customers get a 7-day trial on Starter features with no card, and its pricing page limits the trial to 3 alerts and 30,000 mentions. A five-client trial fits Brand24's 10 keywords, not Awario's 3 alerts.
Awario says it cannot issue refunds for partial use of the service or the time left in a subscription, and a cancellation takes effect at the end of the billing cycle. On Brand24, refund terms differ between its terms and its FAQ, and cancellation goes by email ahead of renewal.
Brand24 or Awario: which to pick
Pick Awario for mention volume on a small budget: Starter is $49 a month, billed monthly, or $29 a month, billed annually, for 30,000 new mentions a month and one team member. Pick Brand24 for a shared team that hands reports to clients: Team has unlimited users, and white-label reports start at Pro.
For a rival that says it never bills above its plan price, see Brand24 vs BrandMentions. Awario alternatives lists other options, and Brand24 pricing explains how Brand24 counts.
Sources used for this page
The facts above come from the pages below, read on October 24, 2026. Prices and terms change, so confirm them on the vendor's site before you buy.
- Pricing and Plans | Brand24 — Vendor pricing page · brand24.com · read October 24, 2026
- How long does it take Brand24 to gather a mention that I posted just a moment ago? | Brand24 Help Center — Vendor documentation · help.brand24.com · read October 24, 2026
- How long are you going to store my mentions in the archive? | Brand24 Help Center — Vendor documentation · help.brand24.com · read October 24, 2026
- How do I create my first project? | Brand24 Help Center — Vendor documentation · help.brand24.com · read October 24, 2026
- Which plan is the trial based on and how long does it last? | Brand24 Help Center — Vendor documentation · help.brand24.com · read October 24, 2026
- Terms of Use | Brand24 — Vendor legal page · brand24.com · read October 24, 2026
- Pick your Awario plan | Awario — Vendor pricing page · awario.com · read October 24, 2026
- Trial and demonstration | Awario — Vendor documentation · awario.com · read October 24, 2026
- Plans and quotas | Awario — Vendor documentation · awario.com · read October 24, 2026
- Exceeded mentions limit | Awario — Vendor documentation · awario.com · read October 24, 2026
- Cancel your subscription | Awario — Vendor documentation · awario.com · read October 24, 2026
- Plans for Any Kind Of Business - BrandMentions — Vendor pricing page · brandmentions.com · read October 24, 2026
- Awario home page — Vendor product page · awario.com · read October 24, 2026