Social listening tools pricing: monthly and yearly costs compared

Social listening tools pricing side by side

Social listening entry plans cost from $29.95 a month for Syften Entry to $249 a month for Brand24 Individual on monthly billing, as read on October 24, 2026. Brand24, Awario, BrandMentions, Octolens and Mentionlytics print a lower rate for annual or yearly billing; Syften prints none. The last column shows what each vendor says about use above the plan, including Syften's X (formerly Twitter) add-on.

How much social listening costs per month by buyer size

Cost follows how many names you watch. On monthly billing:

• One business name: $0, because Google Alerts and Talkwalker Alerts are free.
• A founder watching Reddit and Hacker News: Syften Entry at $29.95 a month, or F5Bot Gold at $49.99 a month billed monthly.
• A SaaS product plus two or three competitors: a brand, a product, a domain and two competitors use five Brand24 keywords, so Team at $349 a month billed monthly fits where Individual's 3 keywords do not.
• Several client brands: Brand24 Pro at $499 a month billed monthly, with 12 keywords.
• A broader dashboard at a lower entry price: Awario Starter at $49 a month, BrandMentions Starter at $99 a month (labeled billed quarterly), or Mentionlytics Essential at about $169 a month (from its page data).

Brand24's 14-day free trial needs no credit card, and the trial runs on Pro features. The brand monitoring tools shortlist adds the limits behind each price.

Overage, extra keywords and add-ons: where the bill grows

Brand24's FAQ sends you to its Price List for the overage rate, and that Price List is its pricing page, which prints a rate per 100 additional mentions only in the hover text of each plan's mentions limit. That hover text reads $0.25 per 100 additional mentions.

Brand24 prints no price for an extra keyword or an extra user; its help center says both are bought in Account Settings, where monthly prices sit next to the limits. The API is an additional fee shown as $149 on Pro and Business, with no billing basis printed. Smart Context Search and the AI Visibility module are add-ons with no price. The Brand24 pricing guide covers each plan's counts.

Other vendors handle the limit differently:

• Octolens bills $0.013 per additional mention and $10 per additional keyword on Pro, with a monthly spend cap in settings.
• BrandMentions says it never charges more than the plan price and, at the limit, contacts you about an upgrade. See Brand24 vs BrandMentions.
• Mentionlytics warns before mentions run out so you can buy more.
• Awario prints a monthly cap on new mentions and no overage fee.
• Syften sells X monitoring at +$40.00 a month and YouTube at +$20.00 a month on Standard and PRO.

Yearly billing: what each vendor's label promises

Each vendor labels its yearly rate differently: Awario says Save up to 40%, Octolens says save up to 20%, Mentionlytics says Save 2 months, and Brand24 and BrandMentions say Up to 3 months free. Awario words its yearly saving two ways, and its help center says an annual subscription saves 2 months.

Brand24's label is "up to", Brand24 gives no yearly total, and annual billing starts with a contact after the trial.

Demo-only pricing: Mention and Brandwatch

Mention (mention.com) and Brandwatch print no price, so neither has a row in the table. Mention's pricing page shows a Company plan with buttons for a demo and a free trial. Mention says it is no longer sold on its own, and its trial button opens an Agorapulse page. Brandwatch's plans page offers a free demo and no price; its price is on request.

Pick Syften for the lowest monthly-billing price in the table, BrandMentions for a bill that, it says, never rises above the plan price, and Brand24 for social networks, news and reports in one tool.