Brand24 vs Brandwatch: printed prices against demo-only sales

Brand24 vs Brandwatch: what each prints about price

Brand24 prints its prices: Individual is $199 a month and Business $599 a month, billed annually, or $249 and $699 a month, billed monthly, as read on October 24, 2026. Enterprise is from $1499 a month, billed annually. Brandwatch's pricing address leads to a plans page that prints no price in any currency, so its price is on request.

Because Brandwatch prints no figure, the two cannot be set side by side in dollars.

How each one sells: trial against demo

Brand24 offers a 14-day free trial with no credit card, and its help center says it can schedule a demo session for you or your team. Brandwatch starts with a demo: its plans page says "Schedule your free demo", and its demo form asks which solution you want, including Social Listening & Consumer Insights.

Brandwatch describes its plans per product, with standard to enterprise plans for each solution, and gives no price for any of them. It describes its Consumer Intelligence plans as being for researchers and analysts.

What Brand24 adds at each step up

A keyword is any word or phrase Brand24 watches for, and a mention is one result that contains a keyword. Individual has 3 keywords and 2K mentions a month. Team, Pro and Business have 7, 12 and 25 keywords and 10k, 40K and 100K mentions. Individual keeps one month of mentions in its archive; Team and above keep twelve.

Sources grow by plan. Facebook, Instagram, X (formerly Twitter), news, blogs and Reddit are on every plan. Team adds LinkedIn, which covers your own organization profile, plus Medium, Quora, YouTube and TikTok. Pro adds review sites, Twitch and newsletters, and Business adds podcasts.

Reports and AI features grow too. Team adds reach tracking and source analysis. Pro adds sentiment as a filter, AI Events Detection, which explains spikes in mentions or reach, the AI Brand Assistant and white-label, PDF and PowerPoint reports. Business adds QuickShare Reports, summaries a recipient can open without an account.

Beyond 25 keywords, Brand24's help center says to contact it for a custom offer. Enterprise has custom limits and the API included; on Pro and Business the API is an additional fee shown as $149. Smart Context Search and the AI Visibility module are listed as add-ons in the comparison table.

Brand24 or Brandwatch: which buyer fits which

Pick Brand24 when you want to see the price first and start with a trial: Pro is $399 a month, billed annually, or $499 billed monthly, with 12 keywords and 40K mentions. Brand24 describes Individual as ideal for tracking a small brand, with one user. Pick Brandwatch when you want a sales-led demo of a standard or enterprise plan and accept that its cost comes after the call.

Mention (mention.com) says it is no longer sold on its own; Brand24 vs Mention covers that change. Brand24 alternatives lists swaps, and Brand24 pricing covers every Brand24 plan.