Best brand monitoring tools for marketing agencies, with client reports

Best brand monitoring tools for marketing agencies compared

For an agency that reports on a few client brands, Brand24 Pro is the plan to price first: $399 a month billed annually, as read on October 24, 2026, for 12 keywords, 40K mentions, white-label reports and per-project access. Brand24's Pro card calls the plan ideal for growing businesses and small agencies.

The table puts every plan on annual or yearly billing so prices compare like with like. Brand24 says annual billing starts with a contact after the trial.

Keywords per client: sizing the plan

A keyword is any word or phrase Brand24 watches for, and each word or phrase you enter counts as a separate keyword. Every client name, product and competitor therefore uses one. Pro's 12 keywords cover about four clients with three names each; that is arithmetic from Brand24's limit, not a Brand24 statement. Past four clients, Business offers 25 keywords at $599 a month billed annually, and Brand24 says it prepares a custom offer beyond 25.

Brand24's agencies page says to create projects per client or campaign, and a project is a workspace that tracks one keyword or a group of keywords. BrandMentions' FAQ also says to create separate projects per client. Awario Pro lists 3 projects and 15 alerts in its help center, which matters for an agency with more than three clients.

White-label and client-ready reports

Brand24 starts white-label, Excel, PDF and PowerPoint reports at Pro, and its help center says PowerPoint exports can carry your logo. QuickShare Reports start at Business and open without a Brand24 account. Its PDF builder allows 200 reports generated and 100 downloaded per day, and its email reports can go to colleagues.

BrandMentions starts white-label reports at Expert. Awario Pro has no white-label reports per its pricing table, and Awario's help center lists white-label reports on Enterprise only. Mentionlytics lists white label and optional separate client accounts on Business.

Client access and projects

Brand24 plans differ on users: Individual has 1 user, and Team and above have unlimited users. Its help center describes project account access for a user who should see only one project, for example a client. BrandMentions Expert has 10 users, Awario Pro 10 team members and Mentionlytics Business unlimited users.

Brand reputation monitoring for agency clients

Brand24 labels each mention positive, negative or neutral with software, on every plan. From Pro, sentiment also works as a filter, which isolates the negative mentions for a client report. AI Insights reports run weekly or monthly for 2 projects on Pro and 5 on Business, and Storm Alerts warn of a spike in mentions or reach on every plan.

Which plan suits which agency:

• Brand24 Pro for about four clients with white-label reports; Business adds 25 keywords and QuickShare Reports.
• Awario Pro for many topics on a small budget: 15 topics at $89 a month billed annually, without white-label reports.
• BrandMentions Expert for 50 keywords with white-label reports.
• Mentionlytics Business for client accounts.

Brand24's 14-day free trial allows up to 10 keywords and 5 users with no credit card required, on Pro features. See Brand24 pricing, Brand24 vs Awario and the wider brand monitoring tools list.