Brand24 vs BrandMentions: plans, mention caps and overage

Brand24 vs BrandMentions: plan prices on the same basis

Billed annually, BrandMentions Starter is $79 a month and Brand24 Individual is $199 a month, as read on October 24, 2026. The next plans up are BrandMentions Pro at $249 a month and Brand24 Team at $299 a month. BrandMentions labels Starter's monthly-view price as billed quarterly, so compare the annual column first.

Keywords, mentions and update speed

BrandMentions defines a keyword as any word, phrase, hashtag or expression you want to track, and groups keywords in projects. Brand24 counts each word or phrase as one keyword. BrandMentions Starter lists 5 keywords and 5k mentions against Brand24 Individual's 3 and 2K; BrandMentions Pro lists 20 keywords and 30k mentions against Brand24 Team's 7 and 10k.

Brand24 Team adds hourly updates and unlimited users. BrandMentions Pro also updates hourly but lists 2 users, and its Expert plan lists 50 keywords, 75k mentions and 10 users.

What happens at the mention limit

BrandMentions says it will never charge you more than the price of the plan you chose, and that when an account reaches its mentions limit it contacts you to discuss a possible upgrade. On Brand24, overage fees apply above the mentions limit, billed at $0.25 per 100 additional mentions, a rate printed in the hover text of each plan's mentions limit.

Neither vendor promises complete data. Brand24's terms say it does not guarantee to find every occurrence of a keyword, and BrandMentions' terms make no warranty on the completeness of data or mentions.

White-label reports on each side

BrandMentions says white-label reports are available on Expert plans: $399 a month, billed annually, or $499 billed monthly, for 50 keywords, 75k mentions and 10 users. Brand24 lists white-label, PDF and PowerPoint reports from Pro: $399 a month, billed annually, or $499 billed monthly, for 12 keywords and 40K mentions with unlimited users.

A team that sends reports under a client's name reaches white-label at the same annual price on either side, with a different count of keywords and users.

Trials and cancel terms

BrandMentions offers a 7-day trial with full access to the app and its main features. Brand24's trial runs 14 days on Pro features with no credit card. BrandMentions' sign-up page says no credit card is required for the 7-day trial, while its terms say you will be billed automatically or prompted to enter payment details when the trial ends.

BrandMentions says you can cancel at any time with no long-term commitment. BrandMentions' FAQ says its support team will find the best solution if you are unhappy, while its terms say it is not required to refund any share of the subscription fee previously paid. On Brand24, annual billing starts with a contact, and refund terms differ between its terms and its FAQ.

Brand24 or BrandMentions: which buyer fits which

Pick BrandMentions when the entry price and the keyword count matter most: Starter is $79 a month, billed annually. Pick Brand24 Team, $299 a month billed annually, for a shared team that wants unlimited users, or Pro for white-label reports. For a higher mention cap at a lower entry price, see Brand24 vs Awario. Social listening tools pricing lines up more vendors, and Brand24 pricing covers each Brand24 plan.